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Facebook for Organizing
Overview
01 - Intro (3:37)
02 - Facebook background (2:00)
03 - Why people use Facebook and what is true of people who use it (3:44)
04 - Some ways to use Facebook in organizing (9:18)
Creating Facebook content for organizing
05 - Your posting plan of action (5:06)
06 - Developing posts and stories that inspire our audience! (12:09)
07 - How to ID story candidates, conduct an interview, and write your post (17:46)
08 - Demo create a meme with Canva (6:27)
09 - Non-story examples that work (7:28)
09.5 - Using scheduling and posting tools (0:28)
Using Facebook in campaigns
10 - Expanding Facebook moderator roles for more aggressive cultivation (2:20)
11 - Engaging core supporters (4:20)
12 - Train members to engage strategically (0:42)
13 - Driving action (8:34)
14 - Getting allies in on the action (2:24)
15 - Employer or corporate targets (2:54)
16 - Floridians for Solar Choice - using video on Facebook (7:59)
17 - #SkipTheSpeech campaign, US Campaign for Palestinian Rights (5:50)
Advertising on Facebook
18 - Facebook advertising (11:47)
19 - Labor Religion Coalition use of ads and text max on images (9:11)
Using Facebook Groups in Organizing
Finding groups and running your own group(s) to find leads and activate them (62:24)
Facebook groups and events
20 - The vast world of Facebook groups (1:40)
21 - Private or secret groups for union organizing…ntation from Sheet Metal Workers Union (SMART) (8:25)
22 - Facebook events, presentation by Food & Water Watch organizers (14:22)
23 - Using EventBrite with Facebook (7:14)
Measuring effectiveness on Facebook
24 - How do we know our sh-t is working on Facebook - engagement metrics collection demo (13:24)
25 - Tracking Facebook’s effectiveness as a channel for driving action on other platforms (3:34)
26 - Growing your page’s fan base (4:36)
03 - Why people use Facebook and what is true of people who use it
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