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X (Twitter) for Organizing
Your Twitter Power Plan of Action
NC Twitter Power Academy! Fun little 2018 video from North Carolina (2:22)
A walk through SMT’s Twitter plan template (8:02)
Intro to Twitter for Organizing
01 Twitter background and who uses it (3:55)
02 - Why do people use it? What is it good for? (3:50)
03 - Movement examples (examples of hijacking, rapid response etc.) (14:37)
04 - Basic terminology & concepts (9:49)
05 - Should we link our Twitter and Facebook accounts (1:18)
06 - Designing your profile page (1:24)
07 - Types of Twitter accounts (0:52)
08 - Cultivating your audience (3:11)
09 - Cultivating the media (2:03)
10 - Twitter lists (2:20)
11 - Message Formatting (1:06)
12 - Key Metrics (1:58)
13 - Just using the Twitter app itself (5:58)
Growing your Twitter account aggressively & strategically
01 - Growing your account strategically (8:23)
02 - Avoiding these common mistakes! (1:32)
03 - Tweepi - Building a Powerful Account (45:31)
04 - Additional short Tweepi how-to demos (12:20)
05 - Keeping track of your growth activity & results: spreadsheet template (2:41)
Using Twitter in Campaigns
01 Strategy (2:38)
02 Hashtag Hijacking, Live Tweeting examples (15:39)
03 Preparing for a Twitterstorm, Hashtag design, WFP Bernie campaign example (8:32)
04 Twitterstorms and getting a hashtag to trend (7:53)
05 Generating media coverage (0:37)
06 Bringing it all together #SkipTheTrip Oscars Campaign (6:44)
07 Activating your supporters on Twitter and “Click-to-Tweet” (1:44)
08 Campaign example CISA (4:02)
09 Campaign example Gay Marriage _ Reproductive Rights (1:29)
10 Swaying influencers through Twitter Carbon Tax Center case study (5:17)
11 Building a community of supporters (lists, Twibbons, Twitter chats) (8:03)
Twitter Tools & How to Measure Effectiveness
01 - How to think about Twitter tools, free or paid (1:46)
02 - Buffer for content management (5:22)
03 - Tweetdeck and Hootsuite for listening and content management (8:21)
04 - Twitter metrics measuring what matters (13:00)
A walk through SMT’s Twitter plan template
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