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Digital Ads Apprenticeship Live Sessions
Session 1 - Introduction & grounding digital ads in organizing strategy
March 4 2021 Live Session (47:40)
Optional: Strategy Chart video case study (52:32)
Session 2 - Ad calls-to-action that drive offline action
March 11 2021 Live session (63:23)
Session 4 - FB & IG 1
Suggested prep material
March 18 2021 Live Session (69:55)
Session 5 - FB & IG 2 - Account Setup
Intro to a complete FB & IG account setup (4:24)
Guided walkthrough - Facebook Business Manager & Ad Account creation (61:27)
Guided walkthrough - Facebook Pixel & iOS14 changes (63:11)
Session 6 - FB & IG 3 Ad creative
March 25 2021 live session (57:34)
Session 8 - YouTube
Optional prep material
April 1 2021 live session (54:20)
Session 9 - Google Ad Grants
Optional prep material
Suggested prep material
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