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Digital Ads Apprenticeship Live Sessions
Session 1 - Introduction & grounding digital ads in organizing strategy
March 4 2021 Live Session (47:40)
Optional: Strategy Chart video case study (52:32)
Session 2 - Ad calls-to-action that drive offline action
March 11 2021 Live session (63:23)
Session 4 - FB & IG 1
Suggested prep material
March 18 2021 Live Session (69:55)
Session 5 - FB & IG 2 - Account Setup
Intro to a complete FB & IG account setup (4:24)
Guided walkthrough - Facebook Business Manager & Ad Account creation (61:27)
Guided walkthrough - Facebook Pixel & iOS14 changes (63:11)
Session 6 - FB & IG 3 Ad creative
March 25 2021 live session (57:34)
Session 8 - YouTube
Optional prep material
April 1 2021 live session (54:20)
Session 9 - Google Ad Grants
Optional prep material
April 13 2021 live session (71:38)
Session 10 - Search & Other Google Ads
April 15 2021 live session (64:57)
Session 12 - Metrics & optimization
April 22 2021 live session (56:34)
Session 13 - "Other" social platforms
April 27 2021 live session (43:17)
Session 14 - 1:1 leads via online ads
April 29 2021 live session (49:59)
Session 15 - Fundraising via online ads
May 6 2021 live session (71:53)
Session 16 - Programmatic ads & geofencing
May 13 2021 live session (56:55)
Session 17 - Issue & political persuasion
May 20 2021 live session (66:04)
Suggested prep material
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