Developing Your Digital Campaign Plan

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Every social justice organization should have an annual online/offline campaign plan.

This course is a guided walk-through of the 6-page plan template that SMT has developed and refined over 10 years of working with hundreds of groups.

From building your list, to activating a pipeline of supporters, to measuring progress and impact, picking the right tools, deciding which channels to prioritize for what, cultivating media and lots more, the template walks you through the questions to address in an organized way to build an effective plan for your team and your work.

Photo: NYC Black Lives Matter Protest, credit: Ella/Flickr

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