This is the plan template, with a video walk-through, that SMT has refined over six years of working with cohorts of staff from organizing groups and unions - organizers, communications directors, and a range of other staff. While we need to be ready for quick response, we also need a plan to build our digital campaigning so that it builds the power of our organizations to wage and win important campaigns. That's what this will help you with. Also included is a session on the Midwest Academy's Strategy Chart (led by its author Heather Booth) - a critical tool for campaign planning. Anyone who is not familiar with the strategy chart as a tool for developing campaign strategy should start here as they develop their plan.
Hannah Roditi, SMT Executive Director
Heather Booth has been an organizer since the early civil rights and women’s movement. She has directed or advised such major campaigns as financial reform (CFPB), immigration reform, marriage equality, tax fairness, health care reform and founded the Midwest Academy organizer training center.
Carmen Berkley intersects the issues of communities of color and women into campaigns that improve peoples lives. She serves as the Managing Director for Planned Parenthood Action Fund.
"This was a really helpful and organized way to approach a digital campaign plan, much like I would for a non-digital plan."
- Crystal Mor Henwood, Digital Coordinator, NJ-CAIC