Developing Your Digital Campaigning Annual Plan

Guidance for building a simple or complex digital campaigning plan for your organizing group or union

This is the plan template, with a video walk-through, that SMT has refined over six years of working with cohorts of staff from organizing groups and unions - organizers, communications directors, and a range of other staff. While we need to be ready for quick response, we also need a plan to build our digital campaigning so that it builds the power of our organizations to wage and win important campaigns. That's what this will help you with. Also included is a session on the Midwest Academy's Strategy Chart (led by its author Heather Booth) - a critical tool for campaign planning. Anyone who is not familiar with the strategy chart as a tool for developing campaign strategy should start here as they develop their plan.


Hannah Roditi, SMT Executive Director

Heather Booth has been an organizer since the early civil rights and women’s movement. She has directed or advised such major campaigns as financial reform (CFPB), immigration reform, marriage equality, tax fairness, health care reform and founded the Midwest Academy organizer training center.

Carmen Berkley intersects the issues of communities of color and women into campaigns that improve peoples lives. She serves as the Managing Director for Planned Parenthood Action Fund.

Your Instructor

Hannah Roditi
Hannah Roditi

Frequently Asked Questions

When does the course start and finish?
The course starts now. There’s no end date. It is a completely self-paced online course - you decide when you start and finish.

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