Developing Your Digital Campaigning Plan

Guidance for building a simple or complex digital campaigning plan for your organizing group or union

This is the plan template, with a video walk-through, that SMT has refined over six years of working with cohorts of staff from organizing groups and unions - organizers, communications directors, and a range of other staff. While we need to be ready for quick response, we also need a plan to build our digital campaigning so that it builds the power of our organizations to wage and win important campaigns. That's what this will help you with. Also included is a session on the Midwest Academy's Strategy Chart (led by its author Heather Booth) - a critical tool for campaign planning. Anyone who is not familiar with the strategy chart as a tool for developing campaign strategy should start here as they develop their plan. Wondering if this course is right for you? Feel free to take the quiz at the bottom of this page.


Hannah Roditi, SMT Executive Director

Heather Booth has been an organizer since the early civil rights and women’s movement. She has directed or advised such major campaigns as financial reform (CFPB), immigration reform, marriage equality, tax fairness, health care reform and founded the Midwest Academy organizer training center.

Carmen Berkley intersects the issues of communities of color and women into campaigns that improve peoples lives. She serves as the Managing Director for Planned Parenthood Action Fund.

Comments from registrants:

"Watching the course was helpful because I saw how other unions spoke about their campaign and it helped me think through my own work." - Alyssia Osorio, Communications Specialist, UNITE HERE

"The strategy chart was useful and well explained." - Carol Pinto, Digital Growth Manager, Amnesty International

"A great mix of videos, power points, examples and organizing templates." - Catherine Caron, Campaigns Officer, Oxfam-Quabec

"Loved the strategy chart talking about the childcare. Super illustrative and helpful!" - David Short, Field Director, San Francisco Rising

"This was a really helpful and organized way to approach a digital campaign plan, much like I would for a non-digital plan."

- Crystal Mor Henwood, Digital Coordinator, NJ-CAIC

Your Instructor

Micky Jordan
Micky Jordan

Micky is a Black queer and genderqueer visual artist and organizer who has called Richmond, Virginia home for over 20 years. He’s a mostly self-taught designer who has developed his design work with a range of organizing groups. In his current role at Southerners on New Ground (SONG) Micky does both design and larger organizational communications. He joined SONG as a member in 2014, then joined staff to lead campaign work around police accountability and continue to build SONG’s base. Through his work with SONG, the Virginia Anti-Violence Project and the LGBT youth center Side by Side, Micky brings in his experiences as a Black queer and trans organizer. He loves art, media, stand up comedy and dreaming about building a safer, beautiful, more affirming world for trans and queer people of color to not just survive in, but thrive in.

Test your knowledge of this topic and whether this course will be useful for you by taking this quiz.

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