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Digital Campaigning Certificate Program 2019-2020

  • become a more effective, strategic campaigner
  • build more power into your issue, voter engagement, contract, fundraising, membership and other types of campaigns
  • deepen your skill base quickly – beginner or advanced
  • join a community of peers
  • stay on the cutting edge of digital organizing practice and developments
  • graduate with SMT’s Certificate in Digital Campaigning


Your Instructor


Micky Jordan
Micky Jordan

Micky is a Black queer and genderqueer visual artist and organizer who has called Richmond, Virginia home for over 20 years. He’s a mostly self-taught designer who has developed his design work with a range of organizing groups. In his current role at Southerners on New Ground (SONG) Micky does both design and larger organizational communications. He joined SONG as a member in 2014, then joined staff to lead campaign work around police accountability and continue to build SONG’s base. Through his work with SONG, the Virginia Anti-Violence Project and the LGBT youth center Side by Side, Micky brings in his experiences as a Black queer and trans organizer. He loves art, media, stand up comedy and dreaming about building a safer, beautiful, more affirming world for trans and queer people of color to not just survive in, but thrive in.


Courses Included with Purchase



Top Tools & Tactics to Bump Up Your Online Organizing Game
Whether you’re a complete digital novice, or advanced, make sure you aren’t missing out on key digital tools and tactics.
Hannah Roditi, SMT Director
FREE
Snapchat for Organizers
Organizers of all ages are using Snapchat to pressure targets, build community, and invigorate creative campaigns.
Hannah Roditi, SMT Director
FREE
Facebook for Organizing
Learn a radically different way to use Facebook to deepen your organizing, your members’ sense of community, and the depth of your leadership​.
Micky Jordan
$95
Twitter for Organizing
Ramp up your Twitter power in campaigns to boost pressure on targets, broaden and engage your base and get media coverage.
Hannah Roditi, SMT Director
$195
Which CRM?
CRM Demos and Tips to Help Organizing Groups Save Resources & Build Power: a 6-part series
Hannah Roditi, SMT Director
$160
Online Author Talks for Organizers
A series of talks and trainings by authors of some of the most important recently-published movement-building books.
Micky Jordan
$60
Managing Google Ad Grants for Organizing
Does your 501(c)3 manage a Google Ads Grant to boost your visibility and organizing? This course is full of tips for getting the most out of it.
Micky Jordan
$120
Digital Security Training Series
The immediate and common threats we face — at the organizational and personal levels — and how to protect ourselves and our communities.
Micky Jordan
$160
Is Your Activism Working? MEASURE IT.
Focus your limited time and organizing resources where they can get the biggest bang
Micky Jordan
$195
Instagram for Organizing: Skills Share
How are online organizers using Instagram to build power online? A range of experienced online organizers will share examples and best practices.
Micky Jordan
$40
How to Activate Your Members to Win Campaigns Online
Do you want your members to be an effective and powerful force in your online campaigns? If yes, this training is for you.
Micky Jordan
$60
Developing Your Digital Campaigning Annual Plan
Guidance for building a simple or complex digital campaigning plan for your organizing group or union
Micky Jordan
$95
Story-Based Strategy
A critical starting point for all effective organizing
Micky Jordan
$60
2019-2020 Certificate Program - Live Sessions
1 Course Bundle
Twitter: why every campaigner should use It
Twitter: por qué todxs lxs activistas deberían estarlo usando
Hannah Roditi, SMT Director
$60
Raise more money!
How to orchestrate a multi-channel digital approach to get the $$ support you need for organizing!
Hannah Roditi, SMT Director
$40
Text Messaging for Organizing
Tool demos, use cases, and campaign examples for using Peer-2-Peer, broadcast or mass texting, and short codes.
Micky Jordan
$60
Make Your Website an Organizing Powerhouse
Design and campaign tricks, tips, tools and best practices to get there.
Hannah Roditi, SMT Director
$40
Getting Media to Cover Your Organizing
What to do online and off - before, during and after your event
Hannah Roditi, SMT Director
$30
Email To Drive Action
Writing and sending campaign tips and tricks to help make this a powerful tool in your organizing
Hannah Roditi, SMT Director
$60
Advanced CRM & Email Techniques for Organizing Groups and Unions
Highlighting integration and automation options in 2019
Hannah Roditi, SMT Director
$220
Templates and Samples
Hannah Roditi, SMT Director
Campaign Management and Team Communication Tools
for busy organizers, directors and all the rest of us
Micky Jordan
$60
Producing and Using Video Powerfully
on a Shoestring Budget
Hannah Roditi, SMT Director
Running Powerful Petitions
Micky Jordan
WhatsApp for People Power
WhatsApp para activismo y campañas - captioning in 7 languages
Hannah Roditi, SMT Director
$60
Chatbots!
for organizing, unions and electoral campaigns
Micky Jordan
$40
Good Design for Organizing - DCCP
Tools and design principles to create beautiful inspiring images that will drive action
Micky Jordan
$400
Evidence-Based GOTV for Organizing Groups
Micky Jordan

Frequently Asked Questions


When does the course start and finish?
The course starts now. There’s no end date. It is a completely self-paced online course - you decide when you start and finish.

Get started now!