Facebook for Organizing

Learn a radically different way to use Facebook to deepen your organizing, your members’ sense of community, and the depth of your leadership​.

If you help manage a Facebook page and want it to be more powerful in your organizing, this training is for you! Wondering if this course is right for you? Feel free to take the quiz at the bottom of this page.

With a fantastic team of online organizers from several movements, we introduce you to a radically different way to use Facebook to deepen your organizing, your members’ sense of community, and the depth of your leadership. We show you how to make great-looking posts quickly and easily with free tools; the ways you should and shouldn’t be using Facebook ads to increase your reach to new audiences, engage supporters, and pressure targets; how to make the most of the dollars you have and bring it all together in multi-channel campaigns; and how to evaluate your success going beyond vanity metrics to what’s really important for your organizing. We use movement examples throughout. Presenters include online organizers from Upworthy, the climate movement, the fight for net neutrality and others.


Joe Solomon is a co-founder of GreenMemes.org, and is the former social media coordinator for 350.org and Energy Action Coalition. Joe is the co-editor of “The Most Amazing Online Organizing Guide Ever.” Joe has helped train hundreds of young climate activists in the art of story-based social media and has co-led social media storytelling efforts for global days of action and events such as Power Shift and the Peoples Climate March in New York City. He lives in Charleston, West Virginia and is writing a book about climate activism.

Megan Kelley is a co-founder of GreenMemes.org, and currently works as an Associate Product Manager at Upworthy. She has volunteered her time with numerous environmental campaigns, doing everything from working in the kitchen, to making t-shirts, to helping coordinate media strategy. Megan lives in the northeastern U.S., wherever she can find wifi and a nice hike to do with her dog, Macaroni

Evan Greer is a Staff Partner with Social Movement Technologies and Campaign Director with Fight for the Future, a cutting edge non-profit that uses innovative viral technologies to organize some of the largest online protests in internet history. Has been organizing creative, hard-hitting campaigns for over a decade, with expertise in digital strategy and online campaigns, social media outreach, engaging young people, website optimization, testing successful messaging, coalition building, group dynamics, and long-term strategy. Past organizing experience includes media strategist for the Tarek Mehanna Support Committee, founding continental collective member of Rising Tide North America, and coordinating a volunteer medical clinic in New Orleans after hurricane Katrina. Evan has also led workshops and trainings for social change groups across North America and Europe during five years of movement-building performance tours.

Alnisa Allgood, SMT Board member. Has spent 30+ years working with nonprofits and community organizations with more than 20 of those years specializing in mission-driven technologies. She is the Founder and Executive Director of Nonprofit Tech— a nonprofit technology organization working to change how nonprofits work with, learn about, and use technology. Passionate about increasing organizational capacity, strengthening social impact, and building community, she has lots of Facebook experience.

Hannah Roditi is a long-time union, community and faith-based organizer. She has designed and led social media training for groups from D.C. to Oakland as well as on-line trainings with up to 500 organizers, including in Spanish and bilingually for mixed language groups, works with unions and organizing groups across the country to help them ramp up with social media to build power and win campaigns. The use of new tech tools to strengthen on-the-ground organizing and ramp up pressure on targets is a passion of Hannah’s.

Additional presenters:

Sarah Gilliam, Southern Alliance for Clean Energy
Josh Ruebner, End the US Occupation
Emily McNeill, Labor Religion Coalition of NYS
Mariah Urueta, Food & Water Watch
Walker Foley, Food & Water Watch
Paul Pimentel, SMART Union

Recordings and Materials

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