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Livestreaming for Organizing

How to expand engagement and your audience during livestreams, and get people activated for next steps

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Livestreaming has become an important organizing tool for building our activist base, fundraising, amplifying action, and pressuring targets.

This training* is for beginner to intermediate level livestreamers and those who’ve never touched it. It was attended by 490 people when it was offered in spring 2020.

Some of what is covered by 8 instructors:

  • When to use livestreaming and when it’s better not to
  • Best practices for particular use cases
  • How to build attendance
  • How to build engagement during the event, including tools that help
  • Setting up effective calls to action
  • Tool comparison for multistreaming and additional features
  • Roles you’ll want to fill
  • Meeting the needs of a multilingual audience, and live captioning
  • Why stream to particular channels like TwitchTV
  • Adding lower thirds and other text overlays as well as bringing engagement on screen
  • and more…

A livestreaming tool comparison spreadsheet that is updated regularly is included in this course.

SMT has experienced livestream team members ready to help meet movement groups' livestream needs including tool selection, coaching, problem-solving and help running livestreams.

* Captioning in English, Spanish, French, Portuguese, Hindi, Arabic, Bahasa is underway, expect by early June 2020.

Photo: 2,000+ Israelis demonstrate in Tel Aviv to protest against a possible alliance between centrist leader Gantz and current prime minister Netanyahu. Signs read “I will not be silent while my country’s face is changing.” (April 2020) [EPA-EFE, ABIR SULTAN]


Recordings and Materials


  Tool comparison spreadsheet
Available in days
days after you enroll
  Livestreaming for Organizing recording
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now. There’s no end date. It is a completely self-paced online course - you decide when you start and finish.

Get started now!