Snapchat for Organizers

Organizers of all ages are using Snapchat to pressure targets, build community, and invigorate creative campaigns.

Curious about how some groups are using Snapchat in their organizing?

Organizers of all ages are using Snapchat to pressure targets, build community, and invigorate creative campaigns. Half of Snapchat’s growing user base is over 25. Experienced organizers share their insight on using Snapchat, and help you assess whether it can be a useful tool in your organizing.

We cover:

  • What is Snapchat? Using Geofilters, understanding key terms, and the anatomy of an effective Snapchat account
  • The history of Snapchat, and its growing 25 and older audience
  • Why and how to use Snapchat in organizing
  • Examples of effective Snapchat campaigns and key takeaways for including Snapchat in your next campaign

Trainer: H Kapp-Klote, Social Movement Technologies

Presenters:

  • Erin Matson, Reproaction
  • Beau Broughton, The Humane League
  • Kristi Capek, Nebraska State Education Association

Join SMT's Digital Campaign Community Facebook Group

Photo: Sexual assault survivors in India tell their stories, choosing Snapchat's dragon filter to maintain anonymity. Interesting article about it here.


Frequently Asked Questions


When does the course start and finish?
The course starts now. There’s no end date. It is a completely self-paced online course - you decide when you start and finish.

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