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Story-Based Strategy

A critical starting point for all effective organizing

Crafting an effective frame and narrative for both our immediate campaigns and longer-term organizing is critical to activating people, building broader support and winning. An introduction to story-based strategy for digital campaigners, including templates and resources to go deeper.

Instructors

Doyle Canning and Patrick Reinsborough are co-founders of the Center for Story-based Strategy and have several decades of combined experience supporting movements for racial, economic, and ecological justice.


Your Instructor


Micky Jordan
Micky Jordan

Micky is a Black queer and genderqueer visual artist and organizer who has called Richmond, Virginia home for over 20 years. He’s a mostly self-taught designer who has developed his design work with a range of organizing groups. In his current role at Southerners on New Ground (SONG) Micky does both design and larger organizational communications. He joined SONG as a member in 2014, then joined staff to lead campaign work around police accountability and continue to build SONG’s base. Through his work with SONG, the Virginia Anti-Violence Project and the LGBT youth center Side by Side, Micky brings in his experiences as a Black queer and trans organizer. He loves art, media, stand up comedy and dreaming about building a safer, beautiful, more affirming world for trans and queer people of color to not just survive in, but thrive in.


Curriculum


  Race-Class: How to Build a Truly Multiracial Movement for Racial Justice and Shared Prosperity for All
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  Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World
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  Public Narrative and Story of Self
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  Criminal Justice Reform
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  Climate Narrative
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  Teachers - Amazing example of the power of framing
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Frequently Asked Questions


When does the course start and finish?
The course starts now. There’s no end date. It is a completely self-paced online course - you decide when you start and finish.

Get started now!