Storytelling to Inspire & Activate

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This is a series on how to make your organizing irresistible through the stories you tell and how you tell them. People want to be part of something that’s bold, has momentum, and enables people like them to have a voice and get things done – especially when it connects on a heart level.

The course covers the key elements of narrative, storytelling and imagery to build a powerful campaign. Strong and weak examples will be discussed along with common pitfalls to avoid and a chance to practice and get individual feedback on your work.

The series is for anyone who wants to be a more effective change agent. It’s for you if you want to cut through ideological walls propped up with disinformation, and help people connect on a human level around real needs and common interests.

What's covered:

  • What an inspiring narrative sounds like, and its 5 necessary ingredients.
  • An empirically-tested narrative on race and class that resonates with working people, and when it can be most useful
  • Examples of stories designed to create connection and activate across ideologies
  • What makes a compelling story
  • Why it’s important to connect stories to the organizational narrative, and how to do it
  • Organizing conversations can be a rich source of stories. How to organize our team to make the most of that
  • What it means to do story coaching, and why that’s so powerful in building leadership
  • How to distill stories into eye-catching and engaging videos and graphics
  • Ethical storytelling: key things to do and what to avoid
  • Assignments will be made after each session, designed for participants to practice learnings by trying them out right away in their own work. Instructors will provide feedback

Photo credit: Amazon workers celebrate union win [Eduardo Munoz Alvarez (AP)]

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