Text Messaging for Organizing

Tool demos, use cases, and campaign examples for using Peer-2-Peer, broadcast or mass texting, and short codes.

Just starting to assess whether and how to start using texting in your organizing? This course will help you determine how you might use it, and what type of texting makes the most sense given your needs and resources.

Already using texting tools? This course will help you sift through competing and complimentary tools, and help you ramp up strategically with expanded uses for building and activating your supporter base.

Includes demos, use cases, tool comparisons and campaign examples for using Peer-2-Peer, broadcast or mass texting, and short codes. Wondering if this course is right for you? Feel free to take the quiz at the bottom of this page.


Dan Souweine, CEO, Relay. Daniel was so impressed by the power of P2P texting while running the Bernie 2016 texting program that he started his own texting company. Before Bernie, Daniel was a co-founder of Citizen Engagement Lab, an incubator for online organizing projects.

Jadon Karad, CallHub.

Matt Carney, Textmarks.

Christine Miranda, SMT Staff Partner. Christine has a diverse background in Latinx community organizing, web and graphic design, non-profit data management, digital storytelling, and social media strategy. She is an organizer with Cosecha, a decentralized movement fighting for permanent protection for all undocumented immigrants. Her field coaching and digital strategy work supported the May 1, 2017 “Day Without Immigrants” campaign and escalated actions protesting the repeal of DACA. She also developed a Snapchat strategy that has helped Cosecha reach hundreds of thousands of people through Geofilters and trending live stories. Previously, Christine was a Fulbright Scholar in Panama, assisting Afro-West Indian advocacy groups with local organizing projects and digitizing community knowledge.

Your Instructor

Micky Jordan
Micky Jordan

Micky is a Black queer and genderqueer visual artist and organizer who has called Richmond, Virginia home for over 20 years. He’s a mostly self-taught designer who has developed his design work with a range of organizing groups. In his current role at Southerners on New Ground (SONG) Micky does both design and larger organizational communications. He joined SONG as a member in 2014, then joined staff to lead campaign work around police accountability and continue to build SONG’s base. Through his work with SONG, the Virginia Anti-Violence Project and the LGBT youth center Side by Side, Micky brings in his experiences as a Black queer and trans organizer. He loves art, media, stand up comedy and dreaming about building a safer, beautiful, more affirming world for trans and queer people of color to not just survive in, but thrive in.

Recordings and Materials

  Comparison table of tools and features
Available in days
days after you enroll

Test your knowledge of this topic and whether this course will be useful for you by taking this 2-part quiz.

Get started now!