Text Messaging for Organizing

Tool demos, use cases, and campaign examples for using Peer-2-Peer, broadcast or mass texting, and short codes.

Just starting to assess whether and how to start using texting in your organizing? This course will help you determine how you might use it, and what type of texting makes the most sense given your needs and resources.

Already using texting tools? This course will help you sift through competing and complimentary tools, and help you ramp up strategically with expanded uses for building and activating your supporter base.

Includes demos, use cases, tool comparisons and campaign examples for using Peer-2-Peer, broadcast or mass texting, and short codes.


Dan Souweine, CEO, Relay. Daniel was so impressed by the power of P2P texting while running the Bernie 2016 texting program that he started his own texting company. Before Bernie, Daniel was a co-founder of Citizen Engagement Lab, an incubator for online organizing projects.

Jadon Karad, CallHub.

Matt Carney, Textmarks.

Christine Miranda, SMT Staff Partner. Christine has a diverse background in Latinx community organizing, web and graphic design, non-profit data management, digital storytelling, and social media strategy. She is an organizer with Cosecha, a decentralized movement fighting for permanent protection for all undocumented immigrants. Her field coaching and digital strategy work supported the May 1, 2017 “Day Without Immigrants” campaign and escalated actions protesting the repeal of DACA. She also developed a Snapchat strategy that has helped Cosecha reach hundreds of thousands of people through Geofilters and trending live stories. Previously, Christine was a Fulbright Scholar in Panama, assisting Afro-West Indian advocacy groups with local organizing projects and digitizing community knowledge.

Your Instructor

Hannah Roditi
Hannah Roditi


  Comparison table of tools and features
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now. There’s no end date. It is a completely self-paced online course - you decide when you start and finish.

Get started now!