Where should online fundraising fit in your overall fundraising picture? We all know that in general more money is now being raised online, but what actually makes sense for your organization and your list of supporters? This course will help you figure that out. Wondering if this course is right for you? Feel free to take the quiz at the bottom of this page.
We also cover best practices for using email to raise funds, including a close look at email series, narrative arc, cadence, rapid response opportunities, and tracking. And we cover ways to use online channels to support your major donor or other offline fundraising work. Campaign examples are provided throughout.
Christine Miranda, SMT Staff Partner and Digital Campaigner at Movimiento Cosecha. Christine has a diverse background in Latinx community organizing, web and graphic design, non-profit data management, digital storytelling, and social media strategy. She is an organizer with Cosecha, a decentralized movement fighting for permanent protection for all undocumented immigrants. Her field coaching and digital strategy work supported the May 1, 2017 “Day Without Immigrants” campaign and escalated actions protesting the repeal of DACA. She also developed a Snapchat strategy that has helped Cosecha reach hundreds of thousands of people through Geofilters and trending live stories. Previously, Christine was a Fulbright Scholar in Panama, assisting Afro-West Indian advocacy groups with local organizing projects and digitizing community knowledge.
Will Easton, SMT Staff Partner, Email and Online Fundraising. Has managed email programs for progressive causes since 2005. Currently directs fundraising and email strategy for the Mozilla Foundation. Previously, Will served as an Email Advisor for NextGen Climate and Vote.org, Director of Email Engagement for the Bernie 2016 campaign, and as a Senior Manager at CREDO. Will’s offline organizing experience is in the electoral arena – including leading barnstorm meetings as the Midwest Distributed Organizing Director for Bernie 2016 and as a co-founder of San Francisco for Democracy.
Hannah Roditi, SMT Executive Director.
Test your knowledge of this topic and whether this course will be useful for you by taking this quiz.