Using Digital Tools & Tactics in Fundraising

How to orchestrate a multi-channel digital approach to get the $$ support you need to support organizing!


Ertha E. Luma, Fundraising Coordinator, Workers' Dignity/Dignidad Obrer

Christine Miranda
, SMT Staff Partner and Digital Campaigner at Movimiento Cosecha. Christine has a diverse background in Latinx community organizing, web and graphic design, non-profit data management, digital storytelling, and social media strategy. She is an organizer with Cosecha, a decentralized movement fighting for permanent protection for all undocumented immigrants. Her field coaching and digital strategy work supported the May 1, 2017 “Day Without Immigrants” campaign and escalated actions protesting the repeal of DACA. She also developed a Snapchat strategy that has helped Cosecha reach hundreds of thousands of people through Geofilters and trending live stories. Previously, Christine was a Fulbright Scholar in Panama, assisting Afro-West Indian advocacy groups with local organizing projects and digitizing community knowledge.

Will Easton, SMT Staff Partner, Email and Online Fundraising. Has managed email programs for progressive causes since 2005. Currently directs fundraising and email strategy for the Mozilla Foundation. Previously, Will served as an Email Advisor for NextGen Climate and Vote.org, Director of Email Engagement for the Bernie 2016 campaign, and as a Senior Manager at CREDO. Will’s offline organizing experience is in the electoral arena – including leading barnstorm meetings as the Midwest Distributed Organizing Director for Bernie 2016 and as a co-founder of San Francisco for Democracy.

Hannah Roditi, SMT Executive Director.

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