How powerfully is your website helping you win campaigns for justice? This online course will help you make it a more powerful tool in your online organizing. Here’s what we cover:
- Excellent organizing websites of small to large organizing groups and unions–and what makes them great
- Key trends in website design
- Using microsites in campaigns, a quick low-cost way to get most of the benefits of a microsite without actually setting one up...and lots more.
- Website email signup designs that work to grow your supporter list
- Re-targeting people who have visited your site but haven’t signed up for email
- How to measure results to meet your goals. Quick & dirty uses for Google Analytics – the things every organizer should know
- What does it take to maintain a website: budgeting and staffing.
- Website tools: Content Management Systems (CMS), WordPress plugins, popups and more!
Wondering if this course is right for you? Feel free to take the quiz at the bottom of this page.
Presenters:
Matthew Copsey, SMT Web Development Staff Partner
Evan Greer, SMT Staff Partner
Allen Gunn, Executive Director, Aspiration Tech and SMT Advisor
Hannah Roditi, SMT Executive Director