Make Your Website an Organizing Powerhouse

Design and campaign tricks, tips, tools and best practices to get there.

How powerfully is your website helping you win campaigns for justice? This online course will help you make it a more powerful tool in your online organizing. Here’s what we cover:

  • Excellent organizing websites of small to large organizing groups and unions–and what makes them great
  • Key trends in website design
  • Using microsites in campaigns, a quick low-cost way to get most of the benefits of a microsite without actually setting one up...and lots more.
  • Website email signup designs that work to grow your supporter list
  • Re-targeting people who have visited your site but haven’t signed up for email
  • How to measure results to meet your goals. Quick & dirty uses for Google Analytics – the things every organizer should know
  • What does it take to maintain a website: budgeting and staffing.
  • Website tools: Content Management Systems (CMS), WordPress plugins, popups and more!

Wondering if this course is right for you? Feel free to take the quiz at the bottom of this page.


Matthew Copsey, SMT Web Development Staff Partner
Evan Greer, SMT Staff Partner
Allen Gunn, Executive Director, Aspiration Tech and SMT Advisor
Hannah Roditi, SMT Executive Director

Test your knowledge of this topic and whether this course will be useful for you by taking this quiz.

Get started now!