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Email To Drive Action
Email best practices for organizing
01 - Most common mistakes (16:23)
02 - Common open and click rates (1:32)
03 - One off vs. series (3:33)
04 - Make it easy to take action and track action-takers (1:43)
05 - Content best practices (6:53)
06 - Email newsletters (5:08)
07 - List-building ideas (4:55)
08 - Email List hygiene and deliverability (1:51)
09 - How to measure email success (1:51)
Email Writing for Action
10 - Basic principles (5:46)
11 - Getting people hooked Grabby lede (4:31)
12 - Problem statement (2:41)
13 - Solution statement (5:09)
14 - The Ask (3:54)
15 - The Moment Keeping it real (2:09)
16 - Back up facts (4:04)
17 - The heart of the issue (2:11)
18 - Repeat ask (1:11)
19 - Building Identify Movement Story (4:28)
20 - Building Identity Organizational story and values (4:35)
21 - Thanks or sign-off and signature (5:35)
22 - Subject lines (5:17)
23 - What does this actually look like - 1 email 4 ways (0:42)
Effective fundraiser emails
24 - Guide for effective fundraiser email writing
Advanced email techniques
25 - Advanced Email Techniques (49:21)
Email vs. Texting to drive action
Findings from Analyst Institute
09 - How to measure email success
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