12 - Key Metrics | SMT Digital Campaigning Courses

Twitter for Organizing

Your Twitter Power Plan of Action

Intro to Twitter for Organizing

01 Twitter background and who uses it (3:55)
02 - Why do people use it? What is it good for? (3:50)
03 - Movement examples (examples of hijacking, rapid response etc.) (14:37)
04 - Basic terminology & concepts (9:49)
05 - Should we link our Twitter and Facebook accounts (1:18)
06 - Designing your profile page (1:24)
07 - Types of Twitter accounts (0:52)
08 - Cultivating your audience (3:11)
09 - Cultivating the media (2:03)
10 - Twitter lists (2:20)
11 - Message Formatting (1:06)
12 - Key Metrics (1:58)
13 - Just using the Twitter app itself (5:58)

Growing your Twitter account aggressively & strategically

Using Twitter in Campaigns

01 Strategy (2:38)
02 Hashtag Hijacking, Live Tweeting examples (15:39)
03 Preparing for a Twitter storm, Hashtag design, WFP Bernie campaign example (8:32)
04 Twitterstorms and getting a hashtag to trend (7:53)
05 Generating media coverage (0:37)
06 Bringing it all together #SkipTheTrip Oscars Campaign (6:44)
07 Activating your supporters on Twitter and “Click-to-Tweet” (1:44)
08 Campaign example CISA (4:02)
09 Campaign example Gay Marriage _ Reproductive Rights (1:29)
10 Swaying influencers through Twitter Carbon Tax Center case study (5:17)
11 Building a community of supporters (lists, Twibbons, Twitter chats) (8:03)

Twitter Tools & How to Measure Effectiveness

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