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Is Your Activism Working? MEASURE IT.
Vanity metrics vs. Mission-centered metrics
01 - Metrics Intro (2:09)
02 - Why Measure, and what to measure if you have no time for it! (9:37)
03 - Compare ROI (return on investment) by channel (1:57)
04 - Message testing (2:31)
05 - Gage growth of campaign power and track ally contributions (4:08)
06 - Build internal support (4:10)
07 - What is a vanity metric and why are they often used (5:43)
08 - Mission-centered metrics (2:58)
09 - ID Questions you need answers to for organizing & budget decisions (6:40)
A Metrics Template
10a - Metrics Template: Overview tabs and email tab (5:08)
10b - Metrics Template: Facebook tab (8:45)
10c - Metrics Template: Where to get the Facebook data (3:48)
10d - Metrics Template: Twitter tabs (6:17)
10e - Cool free tool for Twitter engagement metrics at key moments (1:58)
10f - Metrics Template: Website tab (3:26)
Using Google Analytics with Goals and Campaign Tagging
12 - What is Google Analytics and why use it (12:03)
13 - Technique 1 Set Conversion Goals (14:35)
14 - Technique 2 Track Outreach (7:47)
15 - Using the Chrome Plugin for Campaign Tagging (6:29)
16 - Campaigns Report (5:24)
17 - Lead page analysis tools, funnels, where to install Google Analytics on site, and other Q_A (9:58)
Bringing it all together
18 - Eight to-dos for small groups (12:08)
19 - Using action forms in CRMs _ tracking landing page visits (7:41)
20 - Tracking traffic to third party pages (1:15)
21- Tracking which channels are driving traffic to, and conversions on, an important landing page (5:37)
22 - Case Study I Union local community organizing (11:05)
23 - Case Study 2 national regional union or network coalition how to measure affiliates or partners contributions to joint campaigns (5:30)
24 - Measuring effectiveness of support to affiliates or partners with online metrics (4:52)
25 - Metrics implications of how we drive people to a resource (2:53)
Visualizing and presenting results
26 - Infographics to help visualize online results (6:57)
Using Google Tags Manager (GTM)
Someone Explain Google Tag Manager to Me, Please
08 - Mission-centered metrics
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