Includes key topics such as how to build your list, how to maximize deliverability by curating your list - including detailed curation recommendations; how to measure success beyond open rates and clicks; and how to increase engagement.
Advanced email session covers how to:
Will Easton, SMT Staff Partner. Has managed email programs for progressive causes since 2005. Currently directs fundraising and email strategy for the Mozilla Foundation. Previously served as an Email Advisor for NextGen Climate and Vote.org, Director of Email Engagement for the Bernie 2016 campaign, and as a Senior Manager at CREDO. Will’s offline organizing experience is in the electoral arena – including leading barnstorm meetings as the Midwest Distributed Organizing Director for Bernie 2016 and as a co-founder of San Francisco for Democracy. Holds a Masters in Nonprofit Administration (MNA) from the University of San Francisco, and taught Management Information Systems in both the MNA and Masters of Public Administration programs as adjunct faculty at USF.
Hannah Roditi, SMT Executive Director